‘A word, a week.’ is an ongoing collaboration with Animography, a web shop and type foundry that provides animated typefaces.

Each week a different artist or studio creates an animation featuring a single word of their choice, using an animated typeface from their collection. Asked to participate, I choose the word ‘PERSPECTIVE’ and built on the idea that though things appear certain from one point of view, they may appear completely different from another. Hopefully, reminding us to keep an open mind and always consider other possibilities. The idea was elevated further by John Poon’s glorious sound design.

Special thanks (again) to Zack Lovatt, Nol Honig and Paul Slemmer for the constant expression help.

Design & Animation: Jordan Scott
Audio: John Poon
Typeface: Barbour by Timo Kuilder & Philip von Borries