Now in its 10th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool $hit in between.
Created by Murat Pak, the creative mind behind undream.net – an international multi-award winning studio crafting inspiration for all media experiences.
‘What was your inspiration for the creative for FITC Amsterdam X?’
If I would summarize it with a single word, it would be “potential”. Event creative revolves around this idea of a “Product X” – which is shaped depending on the viewer/audience. Just like the output of any creative, I believe FITC, as a creative event, outputs something.
Super High Speed Face Mapping (1000fps)
This project is achieved as collaborative work between AYABAMBI, Ishikawa Watanabe Lab,TOKYO, responding the call for collaboration by Nobumichi Asai (WOW).
Through The Dark was written by Hilltop Hoods’ Pressure (aka Dan Smith) for his son Liam, who was diagnosed with leukaemia at eight years old.
The track was written and rewritten during the six months Dan was living in hospital while Liam underwent chemotherapy.
“Method Design was tapped by production company RSA to concept and create this year’s sponsor reel for AICP at the MoMA The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colourful fur, feathers, particles and more.”
Set inside their home, a beloved hatchback, Pearl follows a girl and her dad as they crisscross the country chasing their dreams. It’s a story about the gifts we hand down and their power to carry love. And finding grace in the unlikeliest of places.
“Music video directed for the charismatic LA-born musician Charles X for his eagerly anticipated new single entitled Can You Do It in mixed 3D/2D animation produced by Eddy and animated at Brunch Studio.
This collaboration is intended to act as a social commentary which aims to cast light on perceived societal expectations and social norms by integrating elements and people from different walks of life.
I sought to merge the typically highbrow sport of horse racing with the commonly misrepresented “mean streets” of Pacoima, the proud birthplace of Charles X, to challenge any stereotypes or preconceptions of race and social class which may exist in modern day society.
I wanted to communicate Charles’ intended message via the lens of an artificial world in my own style of animation.”
Through scientific study and understanding, we deepen our connection to the natural world.
An audiovisual collaboration by Kevin Dart // Stéphane Coëdel // David Kamp // Nelson Boles
MAKING OF: bit.ly/formsinnature