Now in its 10th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool $hit in between.

Created by Murat Pak, the creative mind behind undream.net - an international multi-award winning studio crafting inspiration for all media experiences.

'What was your inspiration for the creative for FITC Amsterdam X?'

If I would summarize it with a single word, it would be "potential". Event creative revolves around this idea of a "Product X" - which is shaped depending on the viewer/audience. Just like the output of any creative, I believe FITC, as a creative event, outputs something.
-Pak

Credits
Visual: Murat Pak [twitter.com/muratpak]
Music: Babel by Lustmord [twitter.com/lustmord]