In a lush northern Ontario forest, it’s about to rain. A flash of lightning illuminates a curious fish in a babbling-brook. The fish has a distinctive black-and-white colouring. For the first time, this ‘little maverick’ sees lightning above it, and is inspired to do something no fish has ever done. It leaps out of the water and begins its search for the unknown. Its flight through the forest underbrush leads it toward the sky and into the storm clouds where it discovers the product of its inspiration, TAG No.5 Vodka.