A selection of some of the In-Show packaging we created for season 4 of Cake, a curated assortment of shorts on FXX and FX on Hulu
A Living Cake World
What started as an initial marketing exploration evolved into an entire package for the 4th season of Cake on FXX and FX on Hulu. With the eccentric nature of the Cake shorts, we needed a creative way to help introduce each episode as well as define the bounds of the content between commercial breaks. The per-episode themes allowed us to tell micro stories and inject small details that carry over between bumpers to flesh out the cake infused miniature world.