FITC

By April 6, 2017 Blog

Now in its 10th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool $hit in between.

Created by Murat Pak, the creative mind behind undream.net – an international multi-award winning studio crafting inspiration for all media experiences.

‘What was your inspiration for the creative for FITC Amsterdam X?’

If I would summarize it with a single word, it would be “potential”. Event creative revolves around this idea of a “Product X” – which is shaped depending on the viewer/audience. Just like the output of any creative, I believe FITC, as a creative event, outputs something.
-Pak

Credits
Visual: Murat Pak [twitter.com/muratpak] Music: Babel by Lustmord [twitter.com/lustmord]